Growth Lead (User Acquisition & Activation)

We’re looking for a hands-on, data-obsessed Growth Lead to drive the next phase of F.estate’s adoption.

You’ll be responsible for building, testing, and scaling growth loops that bring landlords, tenants, and service professionals into our platform, and keep them coming back.
You’ll operate across paid, organic, and product-led channels, with full autonomy to build your own stack.

This isn’t a role for campaign managers or brand strategists.
This is an early-stage, get-sh*t-done role.
Your work will directly determine whether F.estate becomes a household name or fades into obscurity.

🚀 What you’ll do

• 📈 Own the entire acquisition funnel: traffic, conversion, onboarding, retention
• 📣 Build and manage growth channels (SEO, PPC, paid social, affiliate, email, in-product nudges)
• 🤝 Work closely with product, design, and engineering to align experiments with user journeys
• 🛠️ Instrument analytics with PostHog, GA4, Hotjar, or any stack you choose
• ✍️ Prototype and ship landing pages, emails, waitlists, and invite loops, solo if needed
• 🎯 Work backwards from KPIs and constantly re-prioritize based on impact

🎯 You might be a fit if you

• 🚀 Have run growth for a B2C or marketplace startup (or built something scrappy yourself)
• ✍️ Write copy, launch experiments, and analyze data — all in the same day
• 💵 Can manage £1k and £100k budgets with the same precision
• 📊 Obsess over retention, not just acquisition
• 🏎️ Are tired of bloated teams and want to move fast without permission

🎁 Nice to have

• 🏡 Familiarity with the UK rental market or consumer fintech
• 🛠️ Experience with no-code/low-code tools like Webflow, Zapier, Segment, etc

💸 Salary Range

- SGD $93.5K – $127.5K base yearly salary
- Performance bonuses

(Compensation varies based on experience. Full transparency throughout the process.)

🔍 What to Expect From Our Hiring Process

We keep things fast, focused, and respectful of your time. Here’s how we typically run this process:

1. Intro Call (30 mins)
   A casual conversation to understand your background, what excites you, and to give you context on F.estate and the role.
2. Async Case Task (2 hours max)
   We’ll send over a scenario to see how you think about user acquisition, prioritisation, and channel strategy. It’s realistic, high-signal, and won’t eat your weekend.
3. Live Case Debrief (45 mins)
   We’ll walk through your submission, pressure-test your thinking, and dive deeper into copy instincts, data intuition, and product-led growth logic.

🕰️ Timeline: 7–10 days from first conversation to offer.

✨ Summary

Build the machine that powers F.estate’s spread.
Lead growth strategy, launch user acquisition experiments, and optimise activation flows, with full ownership and freedom.